[REAL ENTREPRENEURS] How a Writer Got Technical About Her Nutrition Business

Welcome to post #5 of the REAL ENTREPRENEURS guest blog series

I’ll be featuring a number of health & wellness entrepreneurs who are at various stages of their entrepreneurial journey.

They’re going to be sharing where they’re at right now!

It will be real, raw and unfiltered. Just as life should be – when you’re grabbing it by the lemons, that is 😉

All of the posts in this series can be searched under the CASE STUDY category.


Hi, I’m Corinne! My entrepreneurial journey in the nutrition field has been perhaps a bit unique compared to others.

First, a little about my background…I am a Registered Dietetic Technician(DTR), a Certified LEAP Therapist (CLT), and founder of The Food Cop.

I have two undergraduate degrees in journalism and dietetics – and have over 20 years of experience as a technical writer.

My career as a technical writer began long before I ever had any thoughts of working in nutrition, and while technical writing has been a good career for me (I’ve even won awards for my work, whoop!), there were times when I thought about trying other types of writing. But, honestly wasn’t sure what type that should be!

My own personal health experience is why I became interested in nutrition…

After having some symptoms and a trip to my doctor, I was diagnosed with “borderline diabetes” – both my doctor and I were very surprised by this, and it was thought that I could have inherited it from another family member who had since passed away (she had heart issues and diabetes).

Regardless, I took my doctor’s advice and met with a Registered Dietitian – fortunately, I only needed to make some changes in my diet and meet with the Dietitian a few times. Although learning how to check my blood sugar was certainly a challenge, and I had to learn all about reading food labels.

During the course of these visits, I started thinking that the Dietitian had a very interesting job, so I decided to do some research about careers in nutrition, and ultimately decided that I wanted to write about nutrition and healthy eating.

And so began my journey!

Corinne Kantor | Dietetic Technician Turned Nutrition Business Owner

After getting my dietetics degree and my DTR credential, along with experience working in clinical nutrition, I decided to launch a website and start blogging – and then started doing nutritional counseling.

Fortunately, my background in technical writing really helped me with launching my website in that I was able to do a lot of the work myself (though I still had a lot to learn because technology is ever-changing!).

Since then, my business has become a combination of both online and offline products and services.

I write blog articles, web content, and e-books; do nutrition counseling (in-person and virtually); and give workshops to adults, teens, and children.

I also do similar work for other dietitians as a freelancer. In addition, I’ve started an online community for DTRs.

Thought it would be easy to get clients just by launching a website & blogging…

Despite my previous work experience and skills, my journey has been more challenging than I thought it would be.

Like many others Nutrition Pros, I figured it would be easy to get clients for nutrition counseling just by launching a website and doing some blogging. Umm, apparently it doesn’t work that way 😉

One thing I wish I had done earlier was chosen a niche, instead of thinking that “everyone” was a potential client.

Like many others, I figured it would be easy to get nutrition counseling clients just by launching a website & blog. One thing I wish I'd done earlier was chosen a niche, instead of thinking that everyone was a potential client. Click To Tweet

I also thought it would be a lot easier to get followers on social media and grow my e-mail list than it’s actually been.

There have also been times when I felt like I needed to take a blogging break and focus on other things, like practicing my food photography or writing other types of content besides blog articles (I’m self-published on Amazon! Yeah!!), so my blogging has been inconsistent at times.

Technology and the internet have changed the nutrition industry a lot – this has also contributed to my journey being a little different than I thought it would be.

I am still writing but I’ve also been exposed to and learned about so many other different types of career opportunities related to nutrition. But, of course, I can’t do everything!

Corinne Kantor | Writer Gets Technical About Her Nutrition Business Startup

However, I am truly excited about all the options that are now available to deliver quality nutrition information and show others that it doesn’t have to be time-consuming or cost a lot of money to eat healthily and that it can even be fun.

The whole topic of food has become so popular, in part to the media, such as the Food Network Channel and reality cooking competitions. (yes, please!)

Nutrition business startup…not easy, and not what you think!

Starting a nutrition business is not as easy as some people make it out to be. There is SO much to do and think about!

  • From coming up with a business name…and hoping the domain name is available!
  • To deciding which website platform to use
  • To choosing which social media platforms to focus on (by the way, you don’t have to be on every social media platform – just focus on the ones where your target audience hangs out)
  • And of course, deciding what your niche is going to be.

One thing that I don’t enjoy so much about having a business is the bookkeeping aspect! Me and numbers…ugh.

I think it’s very important to network and attend local events (even if you’re based online) because you never know where you’re going to meet a potential client or meet a new biz friend.

Launching The Food Cop website has been a great way for me to combine all of my skills that I truly enjoy using!

About Corinne KantorWriter Gets Technical About Nutrition Business Startup | Corinne Kantor, DTR

Corinne is a Registered Dietetic Technician (DTR), Certified LEAP Therapist and an award-winning writer in the field of technical writing from the Society for Technical Communication.

 

Her mission is to educate about the importance of nutrition and living a healthy lifestyle, especially about healthy food choices, edible gardens, and food sensitivities.

 

Corinne is also part of Making Lemonade’s superstar writing & branding team:

The Lemonade Squeeze Squad!


GET SOCIAL WITH CORINNE TOO!

Pinterest @TheFoodCop

Instagram @TheFoodCop1