About Kim Holmes | Meet the Making Lemonade Team

[REAL ENTREPRENEURS] What I Wish I Knew Before I Took My Fitness Business Online

Welcome to post #8 – and the final one of the REAL ENTREPRENEURS blog series.

I’ve been featuring Health & Wellness entrepreneurs who are at various stages of their entrepreneurial journey.

They’re sharing where they’re at right now! It will be real, raw, and unfiltered – just as life should be, when you’re grabbing it by the lemons, that is 😉

All of the posts in this series can be searched under the CASE STUDY category.

{Guest post by Kim Holmes, CEO of My Fit Coach}

I had been Personal Fitness Trainer in a traditional gym setting for about 12 years when I got the nudge for something new.

While I loved (and still love) training my clients 1-to-1, after I had kids I really wanted – and needed more freedom with my time.

Five a.m. clients and split shifts were no longer doable for me if I also wanted to make it to baseball practice and parent-teacher meetings. I wanted to spend more time with my family AND be able to help more people.

I’d heard about the idea of Online Training and it all looked great on paper. Train your clients from your laptop while you vacation with your family in exotic locations and make millions of dollars??? Sign me up! (Lol.)

Only one problem… I didn’t have the first clue how to start!

I’d be lying if I told you that if you just follow my 5 easy steps, that you too can start your Online Fitness Training Empire 😉

It hasn’t been easy and it is still a ton of work but it’s given me more freedom to be with my family. And truthfully, it’s work that I really, really love.

So instead, I’ll share some lessons I’ve learned along the way as well as a few cautionary tales so you can avoid making some of the mistakes I have.

The 4 Mistakes To Avoid When You Decide To Take Your Fitness Biz Online

1 | Trying to help everyone – because you can’t, and you shouldn’t

I was the trainer who would train anyone and everyone.

Wanna run a marathon? I got you.

Wanna rehab that knee injury? I’m your girl!

Needless to say, this didn’t work so well in the online world.

You’ve gotta be the expert in ONE THING, not a jill-of-all-trades.

In order to figure out who your ideal client is or what your niche is, I found it helpful to look at what I could (and would) talk about all day long for free.

Find a niche that comes very naturally to you. Figure out who you want to help and make it your life’s mission to learn everything you can to be their expert.

You may think that you’re losing out on valuable business if you choose not to help everyone.

However, the opposite is actually true.

For example, if you suddenly developed a rare skin condition and needed help, who would you call? Your General Practitioner or a Dermatologist who specializes in that condition? You get the idea here.

The key 4 mistakes to avoid when taking your fitness business online | Kim Holmes, My Fit Coach

People want to talk to ‘the expert’. BE their expert.

2 | Don’t solve ALL the problems – just one specific one

Once you know WHO you want to help, get to know them. Talk to them – find out what they love and hate. Find out what they’re struggling with as it relates to their health and fitness.

What is the ONE problem in their life that they wish could just magically disappear? Then create a solution to that problem through your Online Program.

So how can you get to know your ideal client?

Well, a few simple ways really.

  • You can interview friends and family who fit into your client profile. After a few of these interviews, you’ll start to notice some patterns in what people are struggling with.
  • You can also join Facebook groups where your ideal clients hang out and listen to what they’re talking about. The advanced ninja move on this would be to create your own Facebook Group, but that can be a future step!
  • Invite people into your world and show them what you’re all about. You don’t have to know exactly who you want to help right away. You will figure this out over time, but just get started. (more about that soon)

It’s also important to remember that these are REAL people who need your help, not just numbers. Ask them what they need, and then show up for them by creating content (both free AND paid) that solves their problems.

3 | Don’t be afraid to ask for help

Before your family doctor could practice medicine, they had to go through a lot of training before they could treat their first patient. 

If you want to start an online fitness business, but you don’t know anything about technology (like me) or online marketing (still me!), then it’s good to get some help.

Hire a business coach; buy an Online-Marketing-for-Dummies course, read everything you can get your hands on about how the stuff you don’t know.

I was terrified to hire a business coach because it cost SO much money. Money that I didn’t have with running a new business! However, it was truly the best decision I could’ve made.

If I hadn’t asked for help and learned from a pro, I would most likely still be sitting in front of my laptop twiddling my thumbs over how to get started. The investment was scary, but I worked hard to get a return on the investment and it has MORE than paid for itself over 2 years later.

On a related note, it’s also a good idea to learn how to delegate. You’ll start to notice the tasks that you are really good at and the ones that don’t come naturally to you. Do the work you are gifted at and outsource to a dedicated expert when you can.

4 | Stop waiting for the perfect time – just start already!

My Personal Training clients often want to wait for the perfect conditions to start their fitness program. It’s got to be a Monday, just after a long weekend when they are finally caught up on that work assignment, right?

I was no different in starting my online fitness business. I kept putting off starting because I wanted all the conditions to be perfect. My business coach nudged me to start my first 6-week Group Fitness program when all I had was a Gmail account, Facebook, and a couple of Youtube videos. (yep, everybody’s got to start somewhere!)

While I would have loved to feel more prepared when I started my first online program, the reality is:

It will NEVER feel like the perfect time. Just start. ~ Kim Holmes @MyFitCoach Click To Tweet

  • Start with what you have. Email your friends and family and offer to help them. Start posting on your Facebook Page or Instagram more regularly.
  • Post about all the fantastic fitness knowledge you have. You may feel like you don’t know enough, but you know more than the people you want to help.
  • Share your knowledge. Your clients are out there waiting for YOU to share what you know. You are doing them a disservice by keeping yourself a secret.

YOU have the power to help people and that is a huge gift. You already know enough. Don’t put it off any longer. Start helping people today with the tools you have. Your future clients will be so thankful you did!

About Kim Holmes

Kim Holmes | My Fit Coach | Online Fitness BusinessKim Holmes is a Personal Trainer, owner of My Fit Coach and co-host of The Balance + Bliss Podcast.

As a Mom of two young sons, she understands that you don’t have hours to spend at the gym. She helps busy Moms care for their bodies (and minds) through Online Fitness & Nutrition Programs.

Her Online Programs are efficient, fun and most importantly, they make fitness fit into your REAL life.