Well, hey there Coach, so sweet of you to drop by!

Since you’re such a curious cat, here’s the deal with Making Lemonade with Krista Goncalves…

Over the years, I’ve truly come to believe that when life gives you lemons, you get busy, take no-excuse action, and DO something about it – by making the sweetest, juiciest lemonade possible!

At first, I thought this motto only applied in my personal life (plenty of juicy lemons there), but as I’ve come to realize, it worked in my business too – and I know it will for yours too!

Admittedly, my own wellness entrepreneurial beginnings were more than a bit difficult to navigate, and I came close to quitting altogether many times – as I’m certain you can probably relate!

For example:

Are you a new (and somewhat flustered) Health Coach, Nutritionist or Naturopath trying to find new clients on top of having to navigate the ins & outs of getting your business going online? Blogging, branding, digital marketing…oh my!

Are you an established (and somewhat flustered) Online Wellness Business owner struggling to keep up with fresh content creation, ever-changing digital marketing strategies and the hurricane we call ‘social media’?

So, now that is my primary motivation and mission with Making Lemonade…

To help get YOU, the Wellness Expert & Rockstar Health Coach, where you want to BE in your business — more quickly, efficiently, and painlessly.

All without the constant struggle, anxiety, and uncertainty that many Coaches & Wellness Biz Owners experience when trying to build and grow their business. Especially in the busy, fast-paced – not to mention fickle online space.

And who the heck am I?

I’m the proud mother of two crazy kids, wife to a Clinical Pharmacist, a Certified Holistic Nutritionist (CHN), and a Registered Nutritional Counselor (RNC).

I’m also a former fitness trainer, boot camp company owner, rescue scuba diver, and even a former marine biologist.

(Yes, I actually thought I was going to swim with dolphins for a living! *shakes head*)

I’ve been building my own businesses in the Health & Wellness industry for over 10 years. Now I’m so juiced to help you build YOURS.

Hi, I’m Krista Goncalves – former Holistic Nutritionist turned Business Mentor, Brand Strategist & Copywriter for Health & Wellness Entrepreneurs.

Oh, and I LOVE to write about women’s health issues, but pretty much anything to do with fitness, nutrition, and a healthy lifestyle.

(Don’t even get me started on hormones though – haha!)

Because I’ve quite literally been where you likely are right now in your entrepreneurial journey, I can genuinely understand where you’re coming from, as well as where you’re going.

And my oh my, are YOU going places, my sweet friend!

Together, let’s juice up YOUR wellness biz.

Krista Goncalves Making Lemonade






Sweet squeezes, Krista

“Before working with Krista, my plant-based wellness business was in need of an overhaul. I was considering the transition from an in-person business model to the online space, but it seemed like a daunting task.

From the very first call, I knew that I made the right decision hiring her. She knows the industry, understands trends AND the art of compelling copywriting. I always left our sessions with concrete tasks that consistently moved me forward and challenged me to step outside my comfort zone.

Within a few months, I was able to go from a lackluster sales strategy to a strong sales funnel with two dynamic new products.

I’ve worked with several business coaches in the last 5 years and no one compares to Krista.

I consider myself very lucky to have found her and would recommend her to any wellness professional looking for top notch brand strategy!”

~ Alethea Copelas, Plant-based Lifestyle Expert & Holistic Chef

Holistic Nutrition Canada