Well, hey there Coach, so sweet of you to drop by! Since you’re so curious, here’s the deal with Making Lemonade…

Over the years, I’ve truly come to believe that when life gives you lemons…you get busy, take no-excuse action, and DO something about it – by making the sweetest, juiciest lemonade possible!

At first, I thought this motto only applied in my personal life (plenty of juicy lemons there), but as I’ve come to realize, it worked in my business too – and I know it will for yours too!

Admittedly, my own healthpreneurial beginnings were more than a bit difficult to navigate, and I came close to quitting altogether many times – as I’m certain you can probably relate!

Are you a new (and somewhat flustered) Health Coach, Nutritionist or Naturopath trying to find new clients on top of having to navigate the ins & outs of getting your business going online? Blogging, branding, digital marketing…oh my!

Are you an established (and somewhat flustered) Online Wellness Business owner struggling to keep up with fresh content creation, ever-changing digital marketing strategies and the hurricane we call ‘social media’?

So, now that is my primary motivation and mission with Making Lemonade…

To help get YOU, the Wellness Expert & Rockstar Health Coach, where you want to BE in your business — more quickly, efficiently, and painlessly. All without the constant struggle, anxiety, and uncertainty that many Coaches & Wellness Biz Owners experience when trying to build and grow their business. Especially in the busy, fast-paced – not to mention fickle online space.

And who the heck am I?

I’m the proud mother of two crazy kids, wife to a Clinical Pharmacist, a Certified Holistic Nutritionist (CHN), and a Registered Nutritional Counselor (RNC).

I’m also a former fitness trainer, bootcamp company owner, rescue scuba diver, and even a former marine biologist.

Yes, I actually thought I was going to swim with dolphins for a living! *shakes head*

I’ve been building my own businesses in the Health & Wellness industry for over 10 years. Now I’m so juiced to help you build YOURS.

Hi, I’m Krista Goncalves – Holistic Nutritionist, Wellness Business Copywriter & Clarity Coach

Oh, and I LOVE to write about women’s health issues, but pretty much anything to do with fitness, nutrition, and a healthy lifestyle. (Don’t even get me started on hormones though – haha!)

Because I’ve truly been there myself, I can completely understand where you’re coming from, as well as where you’re going. And boy, are you going places my friend!

With all of the amazing online wellness business builders that I’ve been creating with YOUR business in mind, I do hope you’ll stick around and get in on some of the juicy action I have planned for us!

Together, let’s juice up YOUR wellness biz.

Krista Goncalves Making Lemonade







P.S. join me in the NEW Facebook Group for Health & Wellness Pro’s who want to absolutely rock their online businesses – without all the frustration and constant struggle. Good vibes only, I promise 🙂

I started my new integrated health coaching practice in early 2017, with the intention of building it around my fitness training business, and honestly felt lost right out of the gate.

I was nervous and lacking confidence, mostly in how to market myself and in putting myself “out there” for the whole world to see. I felt like – what makes ME different from all the other coaches out there who seem to be just “killing it” online?!

Krista gave me the confidence boost I was looking for, as well as a strategy for how to organize myself “digitally” by recommending a refreshed website, getting clear on my branding (which I didn’t even know what that was!), and nudged me to be more consistent with a social media presence – which I had actually been dreading doing but see the value in it now.

Within a few months I feel so much more at home in my new role, and am falling in love with my business – even the more technical online stuff!

~ Marissa M., Fitness Trainer & Integrative Health Coach

Holistic Nutrition Canada