Well, hey there, so sweet of you to drop by!

Since you’re such a curious cat, here’s the deal with MAKING LEMONADE…

Over the years, I’ve truly come to believe that when life gives you lemons, you get busy, take no-excuse action, and DO something about it – by making the sweetest, juiciest lemonade possible!

At first, I thought this motto only applied in my personal life (plenty of juicy lemons there!), but as I’ve come to realize, it worked in my business too!

Admittedly, my own wellness entrepreneurial beginnings were more than a bit difficult to navigate, and I came close to quitting all together many times – as I’m certain you can probably relate!

So, now that’s my mission with Making Lemonade…

Krista Goncalves Making Lemonade

To help get YOU, the Health Expert & Wellness Entrepreneur, where you want to BE in your business — more quickly, efficiently, and painlessly.

All without the constant struggle, anxiety, and uncertainty that many Health Coaches & Wellness Business Owners experience when trying to build and grow their business. Especially in the busy, fast-paced – not to mention fickle online space.

And who in the sweet lemons am I?

  • I’m the proud mother of two crazy kids and wife to a geeky (yet dashing) Clinical Pharmacist.
  • I’m a Certified Holistic Nutritionist (CHN), and a Registered Nutritional Counselor (RNC).
  • I’m also a former fitness trainer, boot camp company owner, rescue scuba diver, and even a former marine biologist.
    (Yes, I actually thought I was going to swim with dolphins for a living! *shakes head*)
  • I’ve been building my own businesses (4 of them!) in the Health & Wellness industry for over 13 years… and now I’m so juiced to help you build and scale YOURS!

Hi, I’m Krista Goncalves, Women’s Health Expert turned Brand Strategist (= Juice Injector) + Copywriter (= Word Stylist) for Wellness Entrepreneurs.

Oh, and I LOVE to write about women’s health issues, but pretty much anything to do with fitness, nutrition, and a healthy lifestyle – with a fun & quirky spin whenever possible.

(Don’t even get me started on hormones though – haha!)

Because I’ve quite literally been where you may be right now in your own entrepreneurial journey, I can genuinely understand where you’re coming from, as well as where you’re going.

And my oh my, are YOU going places, my sweet friend! I’m here for you.

Together, let’s juice up YOUR wellness biz and your brand.

Sweet squeezes,

Krista Goncalves, CHN

“Before working with Krista, my plant-based wellness business was in need of an overhaul. I was considering the transition from an in-person business model to the online space, but it seemed like a daunting task.

From the very first call, I knew that I made the right decision hiring her. She knows the industry, understands trends AND the art of compelling copywriting. I always left our sessions with concrete tasks that consistently moved me forward and challenged me to step outside my comfort zone.

Within a few months, I was able to go from a lackluster sales strategy to a strong sales funnel with two dynamic new products.

I’ve worked with several business coaches in the last 5 years and no one compares to Krista. I consider myself very lucky to have found her and would recommend her to any wellness professional looking for top notch brand strategy!”

~ Alethea Copelas, Plant-based Lifestyle Expert & Holistic Chef