Why You’re Not Making Money As A Health Coach
You worked really hard to earn your certification, passed your courses with flying colors, and now you’re officially a health expert!
You may even have a shiny new logo, a pretty website up and running, and a perhaps few happy clients. But, you’re not “booked out”.
You’re a rockstar Health Pro, so why aren’t you making any money?!
There’s no one beating down your virtual door, and the worst part is that you don’t have steady income. You might be working another job just to stay afloat while you get this health coaching “thing” going.
No, you don’t need to go and get yet another certification or take more courses to acquire more letters after your name. You probably know enough already.
You just need to adapt that fabulous knowledge and newfound drive into the business and marketing side of being a Health Coach. That’s where the importance of stepping up to the plate as a real Healthpreneur comes in.
“The reason you’re not successful in your health coaching business is usually the business side, not the nutrition side. You need both great client results AND consistent marketing to really make it as a health coach.” ~ adapted from Wellpreneur Online.
Because at the end of the work-from-home business day, if you’re not making money, you just have a really expensive hobby. [Tweet, tweet!]
So what’s the secret sauce, the magic bullet, the key to being booked out and financially successful in this rapidly expanding biz?
Here are the top 5 reasons why you’re missing the mark on having a profitable Health Coaching business:
There isn’t just one ingredient missing in this vegan gluten-free cake, so I’ll share some of what I’ve learned over the years.
You don’t have multiple income streams
As a Health & Wellness Coach, you’ve probably realized by now that you’re not going to make the kind of money you’ve always dreamed of just by taking clients and doing 1-on-1 consultations.
You need to have your business at least partially online, and be implementing multiple modes of income. This could mean selling e-products, physical products, creating programs, doing affiliate marketing and/or expanding your services – corporate wellness perhaps?
Just being a rockstar Health Coach is simply not enough to bring in ample dollars.
I don’t mean to burst any day dreams you may have had about how profitable your health coaching business was going to be when you were going through your courses, but trust me, multiple income streams aren’t just a nice option, they’re necessary.
Also, when choosing how you’re going to branch out your business, don’t just choose things that you think you should be doing because it seems that everyone else is doing it. Essential oil lovers, I’m glancing in your your aromatic direction!
Implement things that speak to you personally, and align with the brand that you’ve lovingly been building. Lemonade anyone?
You’re not creating alliances with other key people in your industry – love thy competitor!
I’m sure you’ve seen this popular meme floating around social media, something to the effect of “women who support each other, instead of competing, are more empowered”.
Well, you can apply the same for this type of business. And be reminded, this IS what you’re doing — building and running a business.
In my experience, it’s much easier, not to mention, a smarter business strategy, to align with other people in your industry who you may have previously thought were your competitors.
How can this tactic generate more income?
Think about it: you have a “tribe”, or what I liked to refer to as my Lemonade Crew – and so does everyone else trying to make it in this biz, even if they’re only a small group at first.
So, why not tap into someone else’s tribe who has a similar target audience to your own, trading off the same advantage with them by collaborating, instead of feeling like you’re in direct competition?
For example, why not host a webinar together to promote one or both of your programs with each of you receiving the benefit of tapping into one another’s email lists, as well as growing those lists respectively? More on email lists below.
Another idea is to be an affiliate for someone else’s program or service and they could be an affiliate for your stuff. If you’re offering different products, but ones that would benefit your respective audiences, then it’s win-win.
You’re not creating fresh, new content on a regular basis
I’ve talked about this before…search engines love fresh, frequently updated content.
In fact, SEO Site Checkup reports that “a static website without updates of any kind may be viewed by search engines as a dead entity – with no life and nothing new to offer.” Eek!!
It is suggested to publish a weekly “SEO-friendly” blog post, as well as create new content elsewhere on your website, even if it’s just a recipe or an update to old content.
Just keep feeding those sneaky Google goblins and all will play out advantageously for you, namely in getting found online!
Plus, fresh, high quality articles and other valuable content establishes you as an authority in your niche, gaining you a more loyal following and setting you up with a pool of potential clients to draw from.
Need a boost in web content but don’t have the energy, patience or time to get down to researching, writing and organizing it all? I’ve got ya covered!
You aren’t nurturing your email subscribers – or you haven’t started an email list!
I’ve said it before, I’ll say it again: the money is in the list.
If you don’t have one yet, start one asap. Even if you’re thinking that you’re not going to send out newsletters or other regular email correspondence – you should, and you will.
Once you’ve decided on which email management system to use (I use MailChimp), then you’ll need a “hook” or what’s better known as a lead magnet or opt-in resource. This is what you’re seducing your target audience with in order to make them a subscriber.
Here’s a great article on the importance of lead magnets and a list of ideas that would work in any niche.
Once you’ve got those two things nailed down, and have a handful of people on your list – now you need to nurture these new relationships. It’s like dating: you don’t jump in with a marriage proposal before you’ve gone through the courting stage!
Nurturing starts with a friendly welcome email as soon as they’ve subscribed, and they’ve received their awesome, high-value opt-in resource from you.
Then you move into a juicy autoresponder email series of another 3-4 emails, spaced a few days, but no more than a week apart.
You’re going to introduce yourself, share the origins of your passion for doing what you do, and how you (your services, your products, your programs) can be a key player in their health optimization journey.
Then you will want to continue offering tons more value and further establishing yourself as an authority in your niche.
The series then culminates with an offer into your entry level service, program or product. You’ve now completed the first few steps in your sales funnel!
Still not sure why, where or how to get started with an email list and what to say in your newsletter or other email correspondence with your crew?
Check out this amazing Done-for-You Newsletter option for Health Pro’s!
You’re not using video
I’m guilty of this one myself, and mark my words – you will start seeing more video from me in the near future. I’m actually really excited to get on board with using video for my business because it’s a brand new challenge, and boy, do I love a good challenge!
Implementing video in your business can take on many forms.
A few examples that come to mind are Facebook Live, Instagram Stories, webinars, vlogging (that’s video blogging instead of just writing copy), creating a YouTube channel, interviewing people in your industry who’s experiences would bring value to your audience, and the list goes on.
I know it feels scary to put yourself out there, when it’s easier to hide behind a carefully chosen black & white headshot from 10 years ago…what? I’m not eluding to anything in particular!
But, implementing video as a business strategy can be a serious game changer.