you're the face of your brand

How to be the face of your brand – When you’re terrified of the spotlight!

Ok, so you’re terrified of being front and center, right in the spotlight – I get it! I was too.

In fact, I was doubly scared to get out there and show my face, not only by the fear of not looking a certain way to my target audience, but of actually being found out as a fraud!

Perhaps “imposter syndrome” is part of what’s holding you back too? If that is one of your underlying fears that’s keeping you from rocking your brand, read this first…

Imposter Syndrome – How to stop feeling like a fraud in your business!

In this article, I’m going to give you some serious action-taking strategies that helped me put an end to some pesky self-sabotaging thoughts and behaviours, and gain more traction in my business — and I know they’re going to help you too!

But the truth is: You ARE the face of your brand, whether you like it or not.

That said, let me guide you in not only how to be more comfortable showing your wellness brand off to the world – but exactly HOW to achieve a personal brand that screams “Holy Smokes!!”

Before we dive into exactly WHAT you need to do to start literally being ‘the face’ of your wellness brand, let’s get these 2 scary hurdles out of the way…

You don’t have to be a celebrity (or look like one) to have a juicy brand

If you want your business to grow, it’s important to get out of your comfort zone and do things you may not have ever thought you the face of your brand

Here are some tips for how to get instantly more comfortable putting yourself “out there” and jumping head(shot) first into the spotlight:

  • As Nike says, ‘Just do it’! The more you do it, the better you’ll feel about it. (Fake it ’til you make it, right?) Make videos or photo shoots part of your business routine. Maybe you never grow to love it, but you’ll start taking the fear out of photos!
  • Yes, that is how you sound… Nobody likes their voice on recordings, but think of it this way – everyone else hears your voice the way it sounds on tape, and they don’t seem to mind!
  • Don’t be afraid to be chatty! Pretend the camera lens is your friend, and have a conversation. Try not to be robotic or stiff. Total buzzkill.
  • Watch yourself. I know you REALLY don’t want to, but watch every video you make from start to finish. Critique them, figure out what works and what doesn’t, and get comfortable seeing yourself on film.

You don't have to be a celebrity (or look like one) to have a juicy brand! #branding Click To Tweet

You don’t have to be a professional motivational speaker

Feeling the pressure to be an amazing professional speaker like Tony Robbins right from your first speaking gig, is totally unrealistic. What you do need to be, right from the start though is in motivation mindset mode!

Get out into your community and seek out more speaking opportunities to give you as much “face time” as possible – this will build your confidence and get you over the fear of being in the spotlight, whether it’s in front of a live audience or a camera.

Amy Lippmann of Marketing for Health Coaches says,

” ‘Have to’ comes from a place of resistance and fear, while ‘get to’ shifts your mind to a place of gratitude and opportunity. When you open up your mind to all the positive possibilities that can come from giving a talk, your fear will start to be overshadowed by excitement.

Try saying: ‘I get to speak to this group of people about their health today’. Speaking about your passion for health and wellness is exciting!”

Here are 5 ‘face factors’ to consider when you’re trying to get your brand noticed

You’ve got to be visible to really make it in this business, so here are the top five things to consider:

About Me (or Start Here) page

You aren’t boring, so your ABOUT ME page shouldn’t be either. When you write it, make sure get inside your readers’ heads – write as if you were your own client!

Be peppy and sell them on your ability and personality! Don’t skimp on credentials, either. Your customers want to know they can trust you and your services.

Your ABOUT page is an opportunity to sell yourself, so make sure it has some juice! #StartHere Click To Tweet



The ‘look’ of your brand can make or break you. Cheap looking websites and bad graphics reflect poorly on you, no matter how good you are at health coaching or running a wellness business.

If it’s in the budget, pony up the cash for a good designer and buy yourself great “on brand” stock photos like this fresh one from Wellness Stock Shopbranding with Wellness Stock Shop

However, if you’re really strapped for cash, try a free stock photo site like Pexels, Pixabay or Unsplash.

Even better, learn to take your own photos! (umm, that’s simply not me, so I’ve always relied on the above options)


Channel your inner broadcaster and start livestreaming…like right now!

Live streaming on Facebook and Youtube are the hot trends in self-promotion, and it’s easy to see why. Everyone wants to make connections, and live video feels more personal and direct than pre-recorded content, and certainly more than just web copy.

If you can build an audience, it’s a cool way to engage with your clients (and future clients!) and boost your brand awareness through social media.

Lori Kennedy, Founder of The Wellness Business Hub offers a nice step-by-step guide to going live on Facebook.

Social Media Platforms

Social media is a huge asset for health experts. Leverage it!

Chances are, 99% of your customers are on Instagram, Facebook, and/or Pinterest – those are the top 3 to start using for biz and branding purposes.

Be sure to post cool stuff on all these platforms often, and it’s ok to get personal too. People want to see your human side!

There’s no more boundary between “church & state”, as they say.

If you’re in business and running at least part of it online (which you should be!), then YOU are your business, and your business is YOU.

You can use social media to help your clients feel like they’re personally connected to you but also that they’re part of a community, and you can assure them that you’re always in reach – at least digitally!

If you have an #onlinebusiness, then YOU are your business & your business is YOU Click To Tweet

Facebook Ads – Paid

Here’s what a Facebook Ad is, according to Simply Measured:

“An advertisement created by a business on Facebook that’s served up to Facebook users based on user activity, demographic information, device use information, advertising and marketing partner-supplied information, and off-Facebook activity.”

Using the Badass Branding Maven, Stephanie Joanne as an example – here’s what a well-thought-out Facebook ad might look like, using yourself/your likeness as part of the promotion.

Branding - Facebook Ad example

Here’s why Facebook Ads can work for your brand:

In the past, social media advertising has grown into a highly popular marketing channel. That’s because it’s one of the most effective paid advertising channels, helping to raise brand awareness, build your tribe, and turn them into paying clients.

According to an eMarketer study, 96% of social media marketers consider Facebook THE most effective social media advertising platform. If you want to elevate your brand, generate traffic fast AND you have the moolah, it’s a great option!

Check out this awesome resource on Facebook Ads for Beginners by Claire Pelletreau.

Ok, there are the top 5 considerations to make when you’re trying to increase the overall face value of your brand.

Here are some action items to get your audience saying “WOWSA” about your brand right now…

Juice up your brand quickly…in 3 steps

1. Verbal branding – The way you speak reflects who you are. So does the way you write!

Find your voice and stick to it – if you’re sassy, be sassy! You want everything you write to be part of your “big-picture” brand.

Think of your written and spoken words to be a verbal representation of your visual self. Click To Tweet

From the recent guest post “Get Your Wellness Website Written Already!” by Margo Carroll, Wellness Copywriter:

Within the first few seconds on your website, your reader should be able to answer 3 questions immediately:

  • What (service/product) does this person offer?
  • How is it delivered?
  • Who is it for? (And is it for me?)

If they can’t answer those simple questions, it’s time to go back to square one and look at how you’re communicating to them with your website copy.

2. Visual branding – Keep it fresh!

Nobody and I mean nobody likes boring, bland, or tired visuals. Make sure you pop off the screen and catch your potential client’s attention. Just don’t go too far – tacky and garish are NOT words you want coming to mind when you promote your business!

Krista Goncalves RNC Making Lemonade
I’ve used this headshot for years…but it just reflects who I truly am to a T! Credit: @katyannd (instagram)

Need new headshots? Make a date with a photographer (or at least someone who’s handy with a iPhone) and get them done!

3. Be consistently consistent – Verbal and visual have to come together and be more than the sum of their parts. Your brand is an extension of you and your product, program or service, so make sure your clients get what they expect from you – every time they interact with you.

Also, stick to a schedule and post great content often, paired with those stand-out visuals.

Brands need to be nurtured and cultivated – put in the time and you will see the reward!

Want even more tips & strategies for how to juice up your wellness brand and online biz?

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