Copywriting is the process of writing text used for marketing purposes, and it can separate the effective marketing campaigns from the not-so-effective ones. Being connected to the online wellness business space, I’ve been able to identify the 5 most common mistakes that so many Health Pros make when they DIY their own web copy – and you bet I’ve made them all too!
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I haven’t been writing on health, food, exercise or lifestyle-related topics for quite some time because I’m all about supporting other Health & Wellness Experts who DO regularly write about those topics for their respective audiences. However, I felt compelled…
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“I need to come clean about something…I’m a Holistic Nutritionist and I don’t like consulting directly with clients! I’ve even stopped looking for clients, but I don’t want to stop doing my job altogether – I can’t afford to! How can I still make this whole nutrition business work if I don’t want to take clients?”
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Strategies for how to be the face of your brand that helped me put an end to imposter syndrome, and gain more traction in my online wellness business – and I know they’re going to help you too!
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Being a Health Pro & Wellness Entrepreneur comes with plenty of benefits…you get to make an impact in people’s lives by using your expertise to help shape their health, and you get to do the work that you love. But, what if you’re a newly certified Health Pro or Wellness Expert who isn’t familiar with running a business and building a brand? What even goes into a “juicy brand” – one that stands out from the rest? Let’s find out and learn about my 6 fave health business brands.
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Limiting beliefs – the little whispers that convince you that you can’t BE, can’t DO or can’t HAVE something. Let’s uncover some ways that you can get the f*ck out of your own way – and become the kickass Wellness Entrepreneur you’re meant to be.
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{Juicy Guest Post} Being a business owner requires writing to attract ideal clients; connecting with them with your words and stories in a way that has them clicking with glee at your links. But not all business owners know how to blog this way. Here’s how to craft a badass blog that people will read, comment on…and share!
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The reality is that earning money is a key aspect in running a successful business. You simply can’t care for your clients fully and run a sustainable business if you aren’t earning the income you truly desire. Luckily, you don’t have to be a design wizard to convert visitors into buyers on your website. You just have to know a few basics. Keep reading to learn 3 ways to earn more money from your health & wellness website…
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Business isn’t booming yet and you’re still hanging on that your other job – and you know exactly why. Because you’re simply not putting yourself out there enough. You just can’t seem to tap into that sweet spot of digital marketing and unapologetic self-promotion. This begs the question…why is promoting yourself so damn hard? Let’s find out why and how to get over it already!
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Ana Reisdorf, MS RD had a dream of making writing a full-time job, but she needed health benefits and a stable income – so she quit her Dietitian practice! Here’s her story of taking her love for health, nutrition and helping people and turning that into a full time writing career. But, it wasn’t easy…
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My career path has been anything but traditional. I started out following the traditional Dietitian path doing the same thing day in and day out wasn’t my thing. So, I left the industry for a stint in education, until I found myself called back to the wellness world in 2016. Only thing is…I had NO idea what that calling would or could look like!
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“When somebody asks me – what do I do for work?, I stumble a little and then remember – Oh, wait! I am a Health & Wellness Coach! I work with clients to let go of “perfect”. But, do I say it with confidence? Nope. Wow, that feels so REAL to say out loud!” — Let’s see how much more REAL this Celiac + Hypothyroid Health Coach gets with us in our next [Real Entrepreneurs, Real Stories] guest feature!
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