Copywriting is the process of writing text used for marketing purposes, and it can separate the effective marketing campaigns from the not-so-effective ones. Being connected to the online wellness business space, I’ve been able to identify the 5 most common mistakes that so many Health Pros make when they DIY their own web copy – and you bet I’ve made them all too!
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Holistic this, holistic that. Branding this, branding that. So, what in the sweet baby lemons am I talking about now?! I’d like to be so bold as to say that it’s an entire philosophy and that Holistic Marketing + Branding = Business Growth because I believe in it that wholeheartedly! Let’s dive into how to execute this refreshingly effective marketing solution.
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Here’s how I made a rather huge leap from Health Practitioner to Wellness Business Mentor, Copywriter & Brand Strategist. By sharing this, I hope you’ll come to understand that each and every journey is not only unique, but it’s a path that each of us has to walk in order to build the (online) business of our dreams – and one that is truly life-changing.
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It’s imperative to surround myself with extraordinary women… those with an abundance of ambition, and who are dedicated to making a big impact in the lives and health of others. Ready to get your lady boss crush on? Here are the 9 women of influence I think every wellness expert should follow!
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It’s ok to say it out loud, it’s ok to feel this way, it’s ok to NOT be ok. You’re feeling burnt out, and social media has played a big role in your current state of unravel. So, let’s get it out in the open Wellness Entrepreneur and have a good ‘ol chin wag about it!
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If you’ve recently taken some time to evaluate your online wellness practice and realized that there may be a huge opportunity on Youtube BUT you’re not sure how or where to start. You’re not alone! The truth is: Video and Youtube are harder to do right than other mediums, which means that when it IS done right, your business has the capacity to grow exponentially. Let’s get you on your way!
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Think of your business as a great novel or perhaps it could be likened more to an anthology of short stories. Then think of your ideal client as the reader of this literary work. Trust me when I say that your client will remember your stories (or at least the parts that they resonate with) every time they hit you up for your sweet services, use your product or run through your program! Discover the ingredients of a juiced up BRAND STORY.
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Hey Wellness Expert! I’m going to run you through the process of crafting your PERSONAL BRAND STATEMENT – which is ultimately what you might think of as your “elevator pitch”. Are you ready to be able to more confidently answer the question: SO, WHAT DO YOU DO? Here we go…
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In all likelihood, when you were just starting out, you probably didn’t even pay much attention to a brand strategy. However, as your business grows, a more intentional, focused, and refined branding effort will not only enhance the look and feel of being an expert in your field, but it will create more trust with your followers and prospects. Here are the top 5 signs that it may be time to rebrand your Health & Wellness Business.
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I haven’t been writing on health, food, exercise or lifestyle-related topics for quite some time because I’m all about supporting other Health & Wellness Experts who DO regularly write about those topics for their respective audiences. However, I felt compelled…
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“I need to come clean about something…I’m a Holistic Nutritionist and I don’t like consulting directly with clients! I’ve even stopped looking for clients, but I don’t want to stop doing my job altogether – I can’t afford to! How can I still make this whole nutrition business work if I don’t want to take clients?”
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Strategies for how to be the face of your brand that helped me put an end to imposter syndrome, and gain more traction in my online wellness business – and I know they’re going to help you too!
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