Category: Copywriting

The 6 steps to crafting your personal brand story | Making Lemonade with Krista Goncalves

How To Write Your Personal Brand Story

Think of your business as a great novel or perhaps it could be likened more to an anthology of short stories. Then think of your ideal client as the reader of this literary work. Trust me when I say that your client will remember your stories (or at least the parts that they resonate with) every time they hit you up for your sweet services, use your product or run through your program! Discover the ingredients of a juiced up BRAND STORY.

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5 Website Copy Mistakes You're Making Right Now | Making Lemonade with Krista Goncalves

The 5 Website Copy Mistakes Health Pros Are Making Right Now

Copywriting is the process of writing text used for marketing purposes, and it can separate the effective marketing campaigns from the not-so-effective ones. Being connected to the online wellness business space, I’ve been able to identify the 5 most common mistakes that so many Health Pros make when they DIY their own web copy – and you bet I’ve made them all too!

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6 “Healthy” Buzzwords…That I’m Completely Sick Of!

I haven’t been writing on health, food, exercise or lifestyle-related topics for quite some time because I’m all about supporting other Health & Wellness Experts who DO regularly write about those topics for their respective audiences. However, I felt compelled…

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