Category: Branding

9 women every wellness entrepreneur should follow | Making Lemonade with Krista Goncalves

9 Influential Women Every Wellness Entrepreneur Should Follow

It’s imperative to surround myself with extraordinary women… those with an abundance of ambition, and who are dedicated to making a big impact in the lives and health of others. Ready to get your lady boss crush on? Here are the 9 women of influence I think every wellness expert should follow!

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How youtube will explode your wellness business | Making Lemonade with Krista Goncalves

How Youtube Can Explode Your Wellness Business

If you’ve recently taken some time to evaluate your online wellness practice and realized that there may be a huge opportunity on Youtube BUT you’re not sure how or where to start. You’re not alone! The truth is: Video and Youtube are harder to do right than other mediums, which means that when it IS done right, your business has the capacity to grow exponentially. Let’s get you on your way!

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The 6 steps to crafting your personal brand story | Making Lemonade with Krista Goncalves

How To Write Your Personal Brand Story

Think of your business as a great novel or perhaps it could be likened more to an anthology of short stories. Then think of your ideal client as the reader of this literary work. Trust me when I say that your client will remember your stories (or at least the parts that they resonate with) every time they hit you up for your sweet services, use your product or run through your program! Discover the ingredients of a juiced up BRAND STORY.

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how to rebrand your wellness business

Top 5 Signs It’s Time to Rebrand Your Wellness Biz (and how to do it!)

In all likelihood, when you were just starting out, you probably didn’t even pay much attention to a brand strategy. However, as your business grows, a more intentional, focused, and refined branding effort will not only enhance the look and feel of being an expert in your field, but it will create more trust with your followers and prospects. Here are the top 5 signs that it may be time to rebrand your Health & Wellness Business.

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6 “Healthy” Buzzwords…That I’m Completely Sick Of!

I haven’t been writing on health, food, exercise or lifestyle-related topics for quite some time because I’m all about supporting other Health & Wellness Experts who DO regularly write about those topics for their respective audiences. However, I felt compelled…

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My 5 Fave Health Business Brands | Making Lemonade with Krista Goncalves

6 Health Business Brands I Love

Being a Health Pro & Wellness Entrepreneur comes with plenty of benefits…you get to make an impact in people’s lives by using your expertise to help shape their health, and you get to do the work that you love. But, what if you’re a newly certified Health Pro or Wellness Expert who isn’t familiar with running a business and building a brand? What even goes into a “juicy brand” – one that stands out from the rest? Let’s find out and learn about my 6 fave health business brands.

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Promoting Yourself is so hard! But, get over it already!

Promoting Yourself Is Scary – Here’s How to Get Over It Already!

Business isn’t booming yet and you’re still hanging on that your other job – and you know exactly why. Because you’re simply not putting yourself out there enough. You just can’t seem to tap into that sweet spot of digital marketing and unapologetic self-promotion. This begs the question…why is promoting yourself so damn hard? Let’s find out why and how to get over it already!

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