Copywriting is the process of writing text used for marketing purposes, and it can separate the effective marketing campaigns from the not-so-effective ones. Being connected to the online wellness business space, I’ve been able to identify the 5 most common mistakes that so many Health Pros make when they DIY their own web copy – and you bet I’ve made them all too!
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Holistic this, holistic that. Branding this, branding that. So, what in the sweet baby lemons am I talking about now?! I’d like to be so bold as to say that it’s an entire philosophy and that Holistic Marketing + Branding = Business Growth because I believe in it that wholeheartedly! Let’s dive into how to execute this refreshingly effective marketing solution.
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Here’s how I made a rather huge leap from Health Practitioner to Wellness Business Mentor, Copywriter & Brand Strategist. By sharing this, I hope you’ll come to understand that each and every journey is not only unique, but it’s a path that each of us has to walk in order to build the (online) business of our dreams – and one that is truly life-changing.
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{Juicy Guest Post} Being a business owner requires writing to attract ideal clients; connecting with them with your words and stories in a way that has them clicking with glee at your links. But not all business owners know how to blog this way. Here’s how to craft a badass blog that people will read, comment on…and share!
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Business isn’t booming yet and you’re still hanging on that your other job – and you know exactly why. Because you’re simply not putting yourself out there enough. You just can’t seem to tap into that sweet spot of digital marketing and unapologetic self-promotion. This begs the question…why is promoting yourself so damn hard? Let’s find out why and how to get over it already!
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My career path has been anything but traditional. I started out following the traditional Dietitian path doing the same thing day in and day out wasn’t my thing. So, I left the industry for a stint in education, until I found myself called back to the wellness world in 2016. Only thing is…I had NO idea what that calling would or could look like!
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Between living the #WifiLife, setting off to become a Digital Nomad, drooling over lifestyle design porn, consuming endless income reports, bloggers blogging about how to blog, creating a passive income stream from a dream board AND taking e-courses teaching you how to become a Freedompreneur…it all spells UGH. Welcome to my Laptop Lifestyle rant post…well, not really, but let’s have some fun anyway!
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This is a modified transcript of the podcast interview that I did with Sean Seale, co-founder of The Holistic Nutrition Hub. See link below to listen to the full 60-minute interview…we like to chat! In this interview, Sean and I…
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Lead generation…it’s the coveted buzzword that spells s-u-c-c-e-s-s for online business. But, what does it mean, and why is it so damn important for your blog? We’ll cover that plus a few key strategies that can make a BIG difference to turn your blog into a lead generation machine.
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I received this question from one of my Facebook Community members via private message. The individual had already been feeling anxious about a new program she’d recently launched because enrolment had been much lower than expected. This was the first problem…
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{Guest post by Sean Seale, co-founder of the Holistic Nutrition Hub} “Content is the cost of entry for relevancy in our society.” This #truthbomb comes from digital marketing leader Gary Vaynerchuk. This is true today more than ever before. In a…
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I’m going to skip all of the small talk (no skimming necessary!) and get right to the good stuff… I recently wrote in the article “Do You Need a Blog for Your Wellness Business?” that a blog post isn’t just…
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