5 Website Copy Mistakes You're Making Right Now | Making Lemonade with Krista Goncalves

The 5 Website Copy Mistakes Health Pros Are Making Right Now

Copywriting is the process of writing text used for marketing purposes, and it can separate the effective marketing campaigns from the not-so-effective ones. Being connected to the online wellness business space, I’ve been able to identify the 5 most common mistakes that so many Health Pros make when they DIY their own web copy – and you bet I’ve made them all too!

Read More

6 “Healthy” Buzzwords…That I’m Completely Sick Of!

I haven’t been writing on health, food, exercise or lifestyle-related topics for quite some time because I’m all about supporting other Health & Wellness Experts who DO regularly write about those topics for their respective audiences. However, I felt compelled…

Read More
My 5 Fave Health Business Brands | Making Lemonade with Krista Goncalves

6 Health Business Brands I Love

Being a Health Pro & Wellness Entrepreneur comes with plenty of benefits…you get to make an impact in people’s lives by using your expertise to help shape their health, and you get to do the work that you love. But, what if you’re a newly certified Health Pro or Wellness Expert who isn’t familiar with running a business and building a brand? What even goes into a “juicy brand” – one that stands out from the rest? Let’s find out and learn about my 6 fave health business brands.

Read More
3 Ways to Earn More Money From Your Wellness Website

3 Ways to Earn More Money From Your Wellness Website

The reality is that earning money is a key aspect in running a successful business. You simply can’t care for your clients fully and run a sustainable business if you aren’t earning the income you truly desire. Luckily, you don’t have to be a design wizard to convert visitors into buyers on your website. You just have to know a few basics. Keep reading to learn 3 ways to earn more money from your health & wellness website…

Read More
Promoting Yourself is so hard! But, get over it already!

Promoting Yourself Is Scary – Here’s How to Get Over It Already!

Business isn’t booming yet and you’re still hanging on that your other job – and you know exactly why. Because you’re simply not putting yourself out there enough. You just can’t seem to tap into that sweet spot of digital marketing and unapologetic self-promotion. This begs the question…why is promoting yourself so damn hard? Let’s find out why and how to get over it already!

Read More
Sharon Lehman, Food Blogger | Heart & Stove

[REAL ENTREPRENEURS] Heart & Stove: Truths & Lessons From a Food Blogger

My career path has been anything but traditional. I started out following the traditional Dietitian path doing the same thing day in and day out wasn’t my thing. So, I left the industry for a stint in education, until I found myself called back to the wellness world in 2016. Only thing is…I had NO idea what that calling would or could look like!

Read More
Sinead

[REAL ENTREPRENEURS] Being Celiac + Hypothyroid Makes Me a Better Health Coach

“When somebody asks me – what do I do for work?, I stumble a little and then remember – Oh, wait! I am a Health & Wellness Coach! I work with clients to let go of “perfect”. But, do I say it with confidence? Nope. Wow, that feels so REAL to say out loud!” — Let’s see how much more REAL this Celiac + Hypothyroid Health Coach gets with us in our next [Real Entrepreneurs, Real Stories] guest feature!

Read More