Holistic Marketing & Branding Strategy | Making Lemonade with Krista Goncalves

The Holistic Marketing & Branding Strategy You Should Be Doing

Holistic this, holistic that. Branding this, branding that. So, what in the sweet baby lemons am I talking about now?! I’d like to be so bold as to say that it’s an entire philosophy and that Holistic Marketing + Branding = Business Growth because I believe in it that wholeheartedly! Let’s dive into how to execute this refreshingly effective marketing solution.

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9 women every wellness entrepreneur should follow | Making Lemonade with Krista Goncalves

9 Influential Women Every Wellness Entrepreneur Should Follow

It’s imperative to surround myself with extraordinary women… those with an abundance of ambition, and who are dedicated to making a big impact in the lives and health of others. Ready to get your lady boss crush on? Here are the 9 women of influence I think every wellness expert should follow!

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How youtube will explode your wellness business | Making Lemonade with Krista Goncalves

How Youtube Can Explode Your Wellness Business

If you’ve recently taken some time to evaluate your online wellness practice and realized that there may be a huge opportunity on Youtube BUT you’re not sure how or where to start. You’re not alone! The truth is: Video and Youtube are harder to do right than other mediums, which means that when it IS done right, your business has the capacity to grow exponentially. Let’s get you on your way!

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The 6 steps to crafting your personal brand story | Making Lemonade with Krista Goncalves

How To Write Your Personal Brand Story

Think of your business as a great novel or perhaps it could be likened more to an anthology of short stories. Then think of your ideal client as the reader of this literary work. Trust me when I say that your client will remember your stories (or at least the parts that they resonate with) every time they hit you up for your sweet services, use your product or run through your program! Discover the ingredients of a juiced up BRAND STORY.

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how to rebrand your wellness business

Top 5 Signs It’s Time to Rebrand Your Wellness Biz (and how to do it!)

In all likelihood, when you were just starting out, you probably didn’t even pay much attention to a brand strategy. However, as your business grows, a more intentional, focused, and refined branding effort will not only enhance the look and feel of being an expert in your field, but it will create more trust with your followers and prospects. Here are the top 5 signs that it may be time to rebrand your Health & Wellness Business.

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5 Website Copy Mistakes You're Making Right Now | Making Lemonade with Krista Goncalves

The 5 Website Copy Mistakes Health Pros Are Making Right Now

Copywriting is the process of writing text used for marketing purposes, and it can separate the effective marketing campaigns from the not-so-effective ones. Being connected to the online wellness business space, I’ve been able to identify the 5 most common mistakes that so many Health Pros make when they DIY their own web copy – and you bet I’ve made them all too!

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6 “Healthy” Buzzwords…That I’m Completely Sick Of!

I haven’t been writing on health, food, exercise or lifestyle-related topics for quite some time because I’m all about supporting other Health & Wellness Experts who DO regularly write about those topics for their respective audiences. However, I felt compelled…

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