Multiple Income Streams for Natural Health & Nutrition Professional

[ANSWERED-VLOG] I’m a Nutrition Pro, but I don’t like consulting! How can I have another income stream?

Here’s a question that I received from a member of the Juice Up Your Wellness Business Facebook Group.

We were chatting offline and here’s what she revealed,

“I need to come clean about something…I’m an RNC (Registered Nutritional Counselor*) and I don’t like consulting directly with clients!

I don’t feel like I’m even good at it, and I’m pretty sure my clients sense this from me. I’ve even stopped looking for clients, but I don’t want to stop doing my job altogether – I can’t afford to!

How can I still make this whole nutrition business work if I don’t want to take clients?”

(*You can’t use the title ‘Nutritionist’ anymore in several Canadian provinces as well as in many of the US states… grrrr. Don’t even get me started on this!)

How a Health & Nutrition Pro Can Diversify Their Business with Multiple Income Streams

As a Nutrition Professional or other Wellness Business Owner, you’ve probably realized by now that you’re not going to make the kind of money you’ve always dreamed of simply by acquiring clients and doing 1-on-1 consultations.

Trust me, my nutritional consulting practice was based solely on this model for many years, and the math never added up! I was constantly trading hours for dollars.

Hey there skimmer! I sum all of this up, including what additional income streams worked for me when I was still doing Nutritional Consulting. Watch it on YouTube.

I don’t mean to burst any daydreams you may have had about how profitable your wellness business was going to be when you were going through school or doing your coursework, but reality check time…

Just being a rockstar Health Coach or Nutritionist (which you are, of course!) is simply not going to be enough to bring in rockstar-level dollars.

How to Diversify Your Health & Nutrition Business and Create Multiple Income Streams

[PIN THE JUICE]

That’s why I eventually moved my business online in 2015, added in group programs and e-products, and haven’t looked back.

Even if you still practice in your nutrition business 100% offline, it’s my strong belief that you need to have part of your business online and be using multiple modes of income.

The same thing could be said of other Health Professionals & Wellness Entrepreneurs who might typically have a physical practice or clinic or work in a gym setting.

As a Health Professional or Wellness Entrepreneur, multiple streams of income aren’t just a nice option, they’re necessary if you want to achieve financial success. Click To Tweet

This could mean selling digital products, creating online (or offline) group programs, doing affiliate marketing and/or expanding your services – corporate wellness perhaps?

In fact, did you know that the average millionaire (‘cuz millionaires are just your everyday average person…) has 7 different sources of income!

Now, I’m not saying YOU should go out and pull in 7 completely different ways of generating income into your business, especially all at once!

Just choose one thing that you can really get behind, and do it well. Then, when you’ve nailed down your system for that one thing, consider bringing in another, and diversify your business using your tested system.

Here are all the ways you could still work as a Nutrition Professional…without 1-to-1 clients

When you try to stack individual clients, in order to meet a particular financial goal that you may have set for your business (or that your business needs to reach in order to be profitable) – it’s incredibly easy to get burnt out mentally and otherwise.

Plus, in my experience, it doesn’t bode well financially either. I mean, have you ever really crunched the numbers on 1-to-1 consulting? Like I said, they just don’t add up!

Here’s a great illustration of this point…

Lori Kennedy of The Wellness Business Hub writes in her blog post: How to Price Your Online Health Services & Programs

PRICING EXAMPLE: The “one and done” model = single consult with 1-2 follow-ups

Yearly Revenue Goal: $100,000 (this is not net profit because you need to factor in website fees, banking fees, accounting fees, advertising, cell phone, internet, insurance, licenses, home office, etc.)

Initial Consult: $250
Follow-Up: $95
Client Value: $345

**This means if you sold nothing else and just saw clients, you would need about 290 clients per year to make $100,000 revenue. Umm, no thanks!

{I share my own experience on the “one & done” consulting model in THIS VIDEO}

Instead of 1-to-1 health coaching or nutrition consulting, here are some ideas for diversifying your business, and your bottom line!

  • group coaching programs – self-study or guided
  • workshops or paid talks (they may start as free, but should progress to paid)
  • writer or blogger for hire – psst, this is how I got started doing what I now love 😉
  • put together a cookbook or write a health & wellness book – you can even repurpose your existing content
  • sell physical products
  • digital or e-products
  • ad income from your website
  • sponsored blog posts
  • partner with a peer whose target audience is similar to yours and offer a collaborative product or service
  • affiliate marketing
  • supplement sales – here’s my version of that with Vitasave
  • membership site – in which you offer your “premium content” to members for a pre-established fee
  • specializing in another niche or sector, like corporate wellness – sometimes a fresh environment is what’s needed to kickstart you back into the nutritional business groove
  • online e-courses using a platform like Thinkific or Teachable (watch for my new branding e-course coming up in February 2018!)
The Lemonade Stand - a fresh recipe for branding your health business

For example, when I was consulting for nutrition (after learning the hard way for the first few years), I stopped relying on my 1-to-1 client work and eventually added in workshops (some free, and then eventually some paid), as well as created a women’s hormone health group program that I collaborated with a Naturopath on.

This was a real game changer for my physical practice.

Then, once I brought my nutrition business 100% online (after a failed attempt at running a smoothie bar), I started selling digital products, including meal plans (created with That Clean Life) as well as e-guides on various health topics – usually focused on hormones, my favourite topic!

Also, when choosing which avenues you’re going to use to branch out your business, don’t just choose things that you think you should be doing, because it seems like everyone is doing it with success.

Choose additional streams of income that you can, and will, regularly & consistently show up for to diversify your health & wellness business. Click To Tweet

Ahem, essential oil lovers, I’m glancing in your aromatic direction! I’m not saying you shouldn’t get into an EEO biz (heck, I love ’em!), just do what feels good and makes sense to you.

In choosing exactly which direction to branch your business out with, John Spencer Ellis says,

“What skills are you most sought out for? What do you absolutely love doing? Consider your main business venture for a minute, and identify the skills you use that have been generating the most income.

If you’re a coach, clients might come to you for your expertise in a particular area, your ability to listen, or your penchant for tough love.

Once you can identify the personal quality that most easily translates into dollar signs, you can repackage those skills to create multiple income streams.”

Want to make sure you’re showing up in your business – like, right now?

Grab the 3-Step Guide to Elevating Your Health Business

NOW GO SHOW UP AND OWN IT!!