9 women every wellness entrepreneur should follow | Making Lemonade with Krista Goncalves

9 Influential Women Every Wellness Entrepreneur Should Follow

Since this was published over one year ago (in September 2017), things have changed. Boy, have they changed! Not only in my business but in many of the businesses of the women that I was crushing on. So I thought I would update it!

As many of you know, my own journey within the health, nutrition & wellness industry has been a wildly winding one.

However, through it all, I simply could not have kept chugging along building my business without the motivation, support, and guidance of certain people – those who I would consider mentors and influencers in both my personal and business life.

Because I am so uplifted and empowered by the concept of community over competition, I reached out to many of these women, and was so thrilled to have them contribute to one mega round-up article for YOU — my deserving lemonade crew!

How I feel when I’m working with my own coaching clients is no different than when I’m working on growing my business…

That it’s imperative to surround myself with extraordinary women – those with ambition beyond compare, and those who are dedicated to making a big impact in the lives and health of others.

9 Influential Women Every Wellness Expert Should Follow | Making Lemonade with Krista Goncalves

My Top 9 Women of Influence Every Wellness Expert Should Follow

I chose each of these amazing women for a variety of different reasons, but they are the top lady bosses in the wellness biz that I personally follow, and have so gratefully connected with – and I think you should too!


  • Who are you, what is your business about, and who is your target audience – who do you help?
  • What is your key piece of advice to newcomers to the coaching/health practitioner space – what is something you wish you knew when you first started?
  • What is your favorite mode of engagement with your tribe, and why does this type of connection work for you?

Their answers are sure to motivate and inspire YOU to keep rocking on in your own wellness business.

Kylie Malcolm – Founder & Editor, Wellpreneurial Magazine and Health Coach HelpKylie Malcolm | Influential Women Every Wellness Entrepreneur Should Follow

Before I got into the wellness industry, I managed multi million dollar deals and mentored sales teams for global IT Companies.

When I started in wellness, I became a Certified Health Coach and Children’s Nutrition Expert and found that along the way my peers were struggling with technology and getting business support. 

Now I am the “Fairy Godmother to health & wellness entrepreneurs” helping them find their voice online with stunning website design and virtual assistance.

I also run a digital magazine that gives support and guidance to coaches with honest and actionable advice. 

When I first started out I wish someone would have just said to me to ignore the noise and be patient.

I felt like I had to be a certain way, or do certain things because everyone else was doing it. It made me feel like I wasn’t good enough.

If someone just said to me – your success path lies in listening to your own voice – I know I would have been more focused in my approach to building my business.

Comparison blues are a killer in business, and I still occasionally find myself deep in comparison mode, but I’m quick to pull myself out of it knowing that my journey is my own. 

When it comes to connecting with my community I can’t ignore my Facebook group.

To be honest, I hate email marketing. It makes me feel nervous thinking about it even though I know it’s essential for my business, but I love the personal interaction and hands-on approach to being a part of my community and empowering others.

Offering support and guidance each day means that coaches can feel empowered without feeling like they need to cough up money each time they need the help. 

I share insights into wellness business, have free tech support days and best of all, give away free stuff each week. Without a doubt, it’s my favourite place to hang out. Knowing that I’ve helped just one person for free each day, lifts my business in ways I can’t describe. 

I love supporting coaches so they can be empowered without feeling the need to cough up money when they need help. Click To Tweet

With that said, I have just launched WELLPRENEURIAL – the digital magazine for health and wellness entrepreneurs, and that is fast becoming my favourite way to connect.

I’m able to connect wellness professionals in a way that not only lifts their entrepreneurial spirits but offers up actionable and easy-to-implement advice without a hefty price tag.

I want to change the game when it comes to building a wellness business, and this is my way of doing it.

Kylie Malcolm, Certified IIN Health Coach and self-proclaimed “IT geek”, is now the Fairy Godmother to Health & Wellness Entrepreneurs. She lives in Thailand with her husband and young daughter.

It was in creating 2 of her own coaching businesses that she discovered she had all the knowledge and technical skills to help other coaches get off the ground running!

Connect with Kylie:


Wellpreneurial Digital Magazine

Amy Lippmann – Marketing for Health Coaches

Amy Lippmann Marketing for Health Coaches

I live in Carrboro, NC with my husband and 2 girls. I’m a health nut and former health coach. My company, Marketing for Health Coaches, helps newer health coaches launch their businesses and get clients by using our done-for-you health coaching programs, done-for-you content, and business building training.

When I was a health coach, I was so concerned about doing everything I was supposed to be doing. I wanted to ensure that my business was successful, so I did everything I could to get clients.

I thought “if I do x, y, and z”, that will guarantee my success.

There were several problems with this:

1.     I was working very hard and spreading myself too thin.

2.     I didn’t get really skilled at any one thing.

3.     I was spending time and energy on strategies that weren’t effective for me, nor were they a good fit for my personality. (Example: going to big networking groups was painful for me!)

But because I was taking action and checking things off my to-do list, I thought I was doing the “right” thing.

What I wish I had known when I was starting out is that I didn’t have to “do it all”, and that I would be much more successful (and happier) by focusing on ONE or TWO strategies that were a good fit for me.

I would have been more successful (and happier) by focusing on 1 or 2 strategies that were a good fit for me Click To Tweet

By doing this, I could have dove deep to learn how to implement those strategies more masterfully – an example of this would be focusing on giving one amazing client-getting talk.

If I had focused on this particular strategy, I could have perfected one talk topic that I loved speaking on and that attracted my ideal clients – rather than putting together 5 different talks!

I could have become more skilled at booking speaking gigs at groups and venues that were a terrific fit for me, rather than speaking everywhere I could. And, I could have refined my ability to motivate people to sign-up for initial consultations after my talks.

Marketing your business takes work, but it can be fun, especially when you’re focused – rather than feeling overwhelmed by countless strategies and experiencing great results from your efforts.

Right now my favorite mode of connection with my tribe is email. I’ve identified that writing is a strength of mine. I enjoy it and I find I’m able to express myself well when I write.

Lately, I’ve found that more and more people prefer to have content right in their inbox vs. having to click through from an email to my blog.

Convenience is huge, so I’ve been putting my blog content right in the email, while also giving them the option to click through to the blog so they can choose what works best for them.

Amy Lippmann is a former health coach and self-proclaimed health nut.

After 5 years as a health coach, Amy merged her marketing roots with her passion for wellness by launching her company, Marketing for Health Coaches, where she’s helped thousands of health coaches and nutritionists get clients, create high-converting websites, successfully launch online programs, and grow their lists.

Connect with Amy:


Free Trainings for Health Coaches

Kathleen LeGrys – Health Coach Solutions

Kathleen LeGrys | Health Coach Solutions

I started out as a brand new health coach that had to figure out the best way to structure my business and help my clients.

Through trial, error and then success, I now get to share what I’ve learned, so other wellness professionals can side step mistakes, and fast-track their growth.

My done-for-you tools and resources help health coaches feel more confident and empowered to help their clients reach their goals, while they streamline their business.   

There are so many things I wish I knew when I first started.  I’d have to say one of the most important ones would be to narrow your focus, so you can be more consistent.

It’s way too easy to get distracted and chase the latest, greatest sparkly object that comes along, but the truth is, the best strategy for growing your business is a good plan, patience, and consistency. 

If you jump around too much from one thing to another, you’ll never know what’s going to stick and gain traction if you don’t give it enough time.

I have to frequently remind myself to put my blinders on, so I don’t go down another rabbit hole. This is easier to do when you have a plan in place, and you stay focused and committed do the plan.

If you jump around too much from one thing to another, you’ll never know what’s going to stick and gain traction Click To Tweet

My favorite way to engage with my tribe is through email and my Facebook group. I usually use my blog post topic as the topic of the week to stay in touch with my email subscribers too. 

I share tips and strategies each week that are easy to implement, so coaches feel like they can make progress, and achieve small wins along the way.  It’s the best feeling to hear from people after they read your email or your blog to let you know how much they appreciate it. 

I have a fantastic Facebook group, where fellow health and wellness professionals can come together to support and encourage one another, and it’s something I love facilitating and being a part of. The synergy and camaraderie of the group is something very special, and I know my tribe appreciates it. 

My most recent favorite way to engage with my audience is actually through a brand new podcast that just launched in July 2017!

The Wellness Business Podcast is hosted by Karen Pattock and myself, and we share weekly business-building tips, plus include action steps to take, so listeners know what to implement. 

It’s something we’re excited to do, and the positive feedback keeps us motivated to keep delivering more great topics. 

Kathleen LeGrys is a Certified Health Coach, Fitness Nutrition Specialist and founder of Health Coach Solutions.

She has helped thousands of health and fitness professionals around the world transform their business, get out of overwhelm and generate more revenue. 

Her customizable programs are used by health coaches, fitness trainers, naturopathic doctors, and other wellness professionals to empower them to change lives on a global scale. 

Connect with Kathleen:

Grab the FREE Health Coach Toolkit


Karen Pattock – Make a difference. Make a living.

Karen Pattock | Make a living. Make a difference.

When I graduated from the Institute for Integrative Nutrition (IIN) and started my Health Coaching business just five short years ago things were very different then they are now.

Facebook for business, the way we know it now, was just really getting rolling. Instagram and Snapchat weren’t even in existence yet. And frankly, I had no idea how to use the internet to promote my business.

What I did know for sure though, was that Facebook was going to be a game changer for small business owners like me and I needed to figure out how to capitalize that platform as much as possible.

I also knew I needed to do a bit of internal work before I could move forward on Facebook. I needed to get comfortable in my own skin because I was 100% the face of my brand.

It didn’t happen overnight, but gradually over time, my confidence level grew. I became more comfortable with my image being promoted everywhere in connection to my business. I realized that my ideal clients wanted to hear from me and more importantly, work with me.

The one thing that has stayed the same is that everything keeps changing in the online business world.

My favorite way to connect with my tribe is with Facebook Livestream. It’s real, it’s timely and allows me the chance to build a relationship with my followers that I could never do with email.

Get comfortable in your own skin, get in front of the camera and share valuable information on a consistent basis Click To Tweet

If you’re just starting a wellness business and are looking for one strategy to get started, I highly recommend Facebook and more specifically Facebook Livestream.

The benefits of Facebook Livestream are:

  • Real-time connection with your audience
  • More organic reach, (free), on Facebook than any other type of post
  • Replays of your video live on forever and continue to get traction
  • Facebook collects data on viewers and allows you to create a custom audience of just the people that have watched your video
  • You can retarget those people with other offers and valuable information with paid advertising
  • Paid advertising costs for retargeted custom audiences are substantially less than other types of ads

The key factor to this strategy working for you is finding a way to get comfortable in your own skin, get in front of the camera and share your valuable information on a consistent basis.

Karen Pattock is an International Business Coach and Educator specializing in Facebook Marketing and Online Customer Attraction Systems.

She’s known as the “In The Trenches” Coach because she not only teaches her clients the ‘WHAT’ of online marketing, she also dives into the ‘HOW’ that it takes to accomplish their goals.

Karen has owned several successful businesses during the past 25 years generating over $10 million in sales & openly shares her marketing knowledge and expertise with her clients so they too can build successful online businesses.

Connect with Karen:

Facebook Livestream Beginner’s Guide:
Simple strategies to get started livestreaming today!


Lori Kennedy – Founder, The Wellness Business Hub

Lori Kennedy | The Wellness Business Hub

I’m first and foremost a mom. I’m also the founder of The Wellness Business Hub, an online platform that delivers personal development and professional training for health practitioners all around the world. My real-world approach to business is built into my online courses and live events.

My signatures… Wellness Business Academy and Wellness Business Summit are founded on growing a powerful community of leaders in health transformation who work with Team LK to achieve our “1 million mission”.

Here’s my one piece of advice to newcomers to the health coaching and online wellness business space:

Outsource before you can quite afford it.

Early on in my own business, I hired a business coach to look at things from an outside perspective and point out a few ways to take everything to the next level. It quickly became clear that if I wanted greater rewards, I’d need to take bigger risks.

Most of those came in the form of hiring help, namely a virtual assistant, a video editor, and my own publicist.

At the time, these looked to me like expenses I couldn’t easily afford, but I took a chance anyway and it soon paid off.

When I’m connecting with my tribe, my people…

Email is still #1 when it comes to your ability to connect and sell in a way that social media just can’t do. Click To Tweet

Facebook Live is a great way to connect on social media for interviews, teaching and doing live Q + A’s, plus you can transcribe your FB Live and turn it into a blog post and a week or two of social media posts as well – I’m a big fan of repurposing and using content more than once in creative ways!

Lori Kennedy is a Registered Holistic Nutritionist, Strategic Business Coach & Founder of the Wellness Business Hub

She was inspired to create The WBH because, after years of learning, implementing and running successful offline and online businesses, Lori recognized that there was a massive gaping hole that health & wellness practitioners (health coaches, energy healers & fit pro’s) fell into immediately after graduating from whatever program they had just completed.

It is the intention of the WBH to provide a place for you to feel comfortable, supported and mentored on a daily basis so you can build a thriving career in wellness – all on your own terms.

Connect with Lori:


The Business of Becoming Podcast

Lisa Simone Richards – Vitality PR & Communications

Lisa Simone Richards | Vitality PR & Communications

I work with clients to build awareness, buzz, and credibility for their businesses by getting featured all over the media – from websites to podcasts, all the way up to magazines and TV, in order to get in front of their ideal client and become the go-to expert in their industries.

Having worked in the PR industry for 10 years, in agencies, in-house, and with startup brands, I was inspired to launch my boutique agency, Vitality PR & Communications, and my website, www.lisasimonerichards.com, where I teach entrepreneurs how to do their own PR.

It broke my heart to see so many business owners who are passionate about making a positive difference in people’s health have to close up shop because nobody knew who they were. This is a way that I can help these entrepreneurs get seen, get clients, and get paid.

The best piece of advice I can offer to newcomers in the coaching/health practitioner space is to precisely position yourself.

What I mean by that is that there are SO many health coaches out there, that it’s imperative to:

  • identify your niche
  • know what your unique selling proposition is
  • what the transformation you offer is so that your ideal client is clear on why YOU are the person to work with – above anyone else in your space

Specify your offer of transformation so your ideal client knows why YOU are who they need Click To Tweet

It sounds scary to be so specific and like you could be cutting off a lot of potential clients, but… through specific niche-ing, you’ll actually be way more attractive to your ideal client!

I love to connect with my tribe in my private Facebook group, Get Seen, Get Clients, Get Paid. It’s so fun to share a bit of my personal life on live videos, to host exclusive interviews, and actually engage with people through conversation in an intimate group.

Something I’ve created to help entrepreneurs get in front of their ideal client while also building their own credibility is my (free!) five-day Pitch to Podcast Challenge.

In less than 10 minutes a day, I share how to find the right podcasts that your ideal client is listening to, how to find and connect with the host, and then successfully ‘pitch’ yourself for an interview.

Any business owner who wants to stand out from the crowd and be more attractive to clients should definitely check it out, especially since it will be turning into a paid product soon 😊

Lisa Simone Richards is a PR & Visibility Strategist.

She has spent more than 10 years as a publicist for health, fitness, and wellness businesses, ranging from homegrown start-ups to international, multimillion dollar corporations.

She helps wellness entrepreneurs go from ‘unknown and underpaid’ to ‘standing out and selling out’.

Connect with Lisa:


5 Day Pitch to Podcast Challenge

Jill Coleman – JillFit

Jill Coleman | Influential Women Every Wellness Entrepreneur Should Follow

I’m an online fitness business coach and blogger.

Half of my business is teaching women how to create a healthy lifestyle that is stress- and shame-free, through short, efficient workouts and #moderation365 eating.

The other half is working with female fitness and health professionals who want to learn how to build their online platform to create digital products and programs that make money while they sleep. I am an internet marketing geek and I love personal branding.

The biggest mistake I see new fitness professionals and online entrepreneurs making is mismanagement of expectations.

Just because you work for yourself and are building a business online doesn’t mean you don’t have to treat it like a full-time job, even at the beginning when you are not making a full-time salary.

It’s one the most fulfilling spaces to be in—getting to help thousands of people all over the world through your online systems—but it’s not without effort.

It takes time, patience, practice and consistently showing up and implementing, even when you are busy or not feeling like it. And one of the hardest things is that, just because you know fitness [or nutrition and health] doesn’t mean you’ll automatically know business! It’s a skill to learn, like learning a new language and it takes time and patience.

I see many online fitness pros give up way too quickly because they get frustrated with lack of results in the specific time period they assumed it would happen in.

We are in the “Trust Business”, and the nature of trust is that it takes time to earn. You have to be willing to take the long view, be resilient and above all, you have to be obsessed with your message – otherwise, you’ll give up quickly.

We are in the TRUST BUSINESS and the nature of trust is that it takes time to earn ~ Jill Coleman Click To Tweet

There are 2 ways I like to connect with my tribe – first off, I love Instagram for the connection. The visual quality of the medium allows for us to connect with the energy and animation of a person, and live Instagram Stories have brought out the most transparent marketing we have ever seen!

And the way I see it, the possibilities for connection with each other and the depth of connection is so much more greater because of this “pulling back of the curtain”. We can *literally* be in each other’s living rooms together.

The second way I like to connect…I’m also old school and I love live trainings! I love teaching and I am always sharing the things I’m learning, and normally hold 2-3 live webinars each week for various groups I coach.

Jill Coleman, MS is the founder of JillFit.com and the co-founder of Metabolic Effect, Inc.

Over the last 20 years, she has coached thousands of women to health and fitness success, and in the last 6 years has mentored over 500 women in building their online fitness brands via her flagship 11-month course, “The Best of You”.

Jill’s work has been featured in Self Magazine, Women’s Health, Shape, Greatist.com, Huffington Post, Experience Life and several others.

Connect with Jill:


Free Resources at JillFit.com

Amanda Cook – The Wellpreneur

Amanda Cook | Influential Women Every Wellness Expert Should Follow

I teach wellness entrepreneurs around the world to grow their business through digital marketing in my Wellpreneur Marketing Bootcamp, and I live in London and Hong Kong.

I’m also the host of the wellpreneur podcast as well as the author of wellpreneur, which teaches how to bring more of the right people to your website, and turn them into paying clients.

Here’s what I wish I knew when I started out:

Don’t spend so much time thinking and planning the ‘perfect’ business when you’re just starting. Start working with clients right away.

It doesn’t matter how much they pay, as long as they pay something – you just need to start working with people. Taking that kind of action with real clients is what brings clarity.
I love connecting with my tribe through The Podcast! I’ve been doing the weekly Wellpreneur Podcast for over 3 years and that’s the main way I created a tribe and communicate with them.

Then we’ve also created a community group on Facebook for the podcast listeners. So those two are my favorite ways to interact – first the podcast, then to engage and discuss each episode in our FB group.

Amanda Cook is a digital marketer, health coach, host of The Wellpreneur Podcast, and author of Wellpreneur: The Ultimate Guide for Wellness Entrepreneurs to Nail Your Niche and Find Clients Online.
Her work has appeared in The Huffington Post UK, The Sunday Telegraph, Natural Health Magazine, MindBodyGreen, TinyBuddha and Copyblogger.
Connect with Amanda:

Melissa Ambrosini – Speaker, Podcast Host & best-selling Author of “Mastering Your Mean Girl”

Quoted from her website:Melissa Ambrosini | Influential Women of Wellness

“I’m Melissa. And I’m the straight-talking, ass-kicking, pump-you-up bestie you always wished for and who’s always got your back.

As a business owner, I’ve gone through my fair share of struggles and have definitely put in the ‘hard yards’ over the years.

But one thing I’m thankful I did right from the start was to surround myself with people who knew their stuff: who didn’t just know how to talk a big game, but who’d actually played it at the highest level — and won.

It’s a strategy that worked amazingly well for me — my business has grown globally and exponentially each year.

Best of all, I’ve been able to achieve these amazing results in a way that has felt aligned and completely in sync with the truth in my heart, ‘cos for me, if it doesn’t feel good along the way, it’s not worth doing.”

The truth is, strong is sexy, healthy is liberating and ‘wealthy’ isn’t a dirty word. ~ Melissa Ambrosini Click To Tweet

How can you NOT have a serious girl crush on someone who has a juicy heading like that?

Also, she has this cool quiz“Hey beautiful, do you know what your superpowers are?” 

I loved this because it was not only beautifully designed, but it was easy and accurate.

I found out that I AM A CONNECTOR and that self-care should be an uncompromising priority so that I’ll be able to fully connect with my family, friends, and the world at large.

It was also noted that my idealism combined with a creative mind allow me to see solutions nobody else sees and that a number of other “women of influence” also share my superpowers…JK Rowling, Ellen Degeneres, Maya Angelou, Arianna Huffington, and Oprah Winfrey.

Hey, I didn’t write this stuff, but I sure was tickled to find out that I’m in such good company!

Connect with Melissa:

Try the quiz – find out what YOUR superpowers are!


I’m sure you’re feeling very similar to how I was when I read these stories – that these mentors and women of influence in your industry are just people like you.

They were once where you are – they’ve been frustrated and struggled in their own wellness businesses. But they did find the formula or recipe that worked for them and I hope that by sharing all of these influential women’s words of wisdom and motivational nuggets that you’ll be inspired to grab life, and your business, by the lemons!

“The world needs that special gift that only you have.” ~ Marie Forleo

Along with being inspired by, and hopefully implementing many of these incredible pro tips, here’s something to get those business juices flowing!