6 Health Business Brands… Who Are Rocking The Branding Game
Being a Health Pro and Wellness Entrepreneur comes with plenty of benefits. I should know – I was a health practitioner for the better part of a decade!
You get to make a difference in people’s lives by using your expertise to help shape their health, you get to do the work that you love, and you get to make your mark as a Health Pro. Right?
But, in order to make a real impact and get down to enjoying even the nitty-gritty of your work, you’ve got to show up, stand out and positively OWN IT. Right?
Otherwise, your impact will likely be diluted and your work may not be nearly as enjoyable and rewarding as you dreamed it would.
This can certainly be unsettling and quite intimidating for a newly certified Health Pro – who is also just starting their first business.
(And make no mistake about it… you ARE running a business, and you ARE your own brand.)
But, here’s what a brand is NOT.
Health & wellness business owners that don’t pay attention to their branding (or who are not in alignment with how they actually need to show up for their audience) simply won’t be able to stay the course, especially in the increasingly saturated online market.
Having a BRAND does not just mean…
- A flashy, high-graphic website
- A pretty logo
- The fanciest, girliest fonts you can find at the ‘ol Creative Market (which I do love!)
- How many slightly different shades of “girl boss” pink you can manage to squeeze into your graphics
- It sure as f*ck doesn’t mean dropping f* bombs whenever you please for the sake of novelty and attention-grabbing (in an attempt to be more relevant to the Millennial crowd??)
But, whatever branding elements you’ve chosen all have to make sense, be cohesive with your bigger branding picture, and… you’ve got to be consistent with all of it!
A brand IS a story that you repeat over and over again to your audience.
I like to talk about both the VISUAL and the VERBAL elements of branding, and while this does include visual and aesthetic things like website, logo, fonts, colours, and, of course, those gorgeous stock photos you found – it also includes equally as critical “verbal” elements such as:
- Your taglines or slogans
- Messaging
- Brand voice – the voice, language, and tone you use in written, spoken & video content to connect with your audience
So, you see, it really isn’t all about the website and the logo, much to popular opinion!
It’s the bigger branding picture that matters most — and it’s about having several consistent “touchpoints” for your ideal client to easily recognize you, connect with you on a deeper level, and ultimately begin to trust you.
Branding is the vibe that you're squeezing out for your people = your target audience. It's a story that you repeat over and over again to that audience. Click To Tweet
Here are my top 6 health business brands that I just spill over!
There are a few things that stuck out in my mind when I’ve had opportunities to interact with these brands over the years. You know how when you meet someone, and there’s just something-something that keeps you coming back for more?
Well, these 6 brands are great examples for me… I just can’t stay away! Gimme, gimme, gimme!!
Not only are all of these brands visually appealing (for me, and many others I’m sure), but there are so many other elements that they incorporate and use so well that go beyond their fabulous logos – which I’ve also displayed each below.
Why I LOVE her brand
AUTHENTICITY OF BRAND STORY & CONSISTENCY OF BRAND VOICE
I was so fortunate to have the opportunity to work with Tara on her amazing signature program, The Hormone Balance Solution.
But, I already had her on my radar long before that, because I’m actually her target demographic and felt immediately drawn to her digital platform from my first interaction – or experience with her brand.
The messaging, and language she used gave me the sense that she was speaking to ME 🙂
Check out Tara’s INSTAGRAM – it’s a treasure trove of women’s hormone health tips right in the feed!
Why SHE loves her brand
Coming soon…
Why I LOVE their brand
BEST STOCK PHOTOS & INSTAGRAM FEED — no, seriously!
Check out Wellness Stock Shop’s soulful feed on INSTAGRAM
Why THEY love their brand
Briena Sash, founder & photographer says this about her soulful brand of stock photos created with health & wellness professionals in mind…
“To be honest, I am head-over-heels in love with Wellness Stock Shop. Not only because I’m a perfectionist and hold my quality standards high. Not only because it’s bloomed into an incredibly useful source to fill the gap and empower the natural, holistic wellness industry with authentic, real imagery.
But because I’ve never compromised. It’s a direct reflection of my heart and my desire to make the world a better place. It’s deeply rooted in love, support, lifting each other, and giving back. I’ve designed it to be exactly what I dream that every business in this world could be.
I choose to support people and causes I believe in… from my local organic CSA where I get the fruits and vegetables I incorporate in my photos, to the women-owned businesses I collaborate with to create accurate imagery and environmental causes like the Non-GMO Project to whom I donate a percentage of all sales.
I also get to use my platform for a force of change. I never hire professional models. Instead, I collaborate with real health and wellness practitioners – everyday women with diversity in age, ethnicity, size, and shape to help challenge the ‘norm’.
I deeply believe in joining forces to make a bigger impact. And Wellness Stock Shop is a beautifully crafted machine, to help us do that. The ABOUT page is a great place to start in order to learn what makes WSS unique from other stock photo sites.”
Why I LOVE their brand
BEST NUTRITION BUSINESS RESOURCES (including blog articles), RECIPES & MEAL PLANS FOR NUTRITION CLIENTS (including special diets)
Why THEY love their brand
Abigail Hopkins, co-founder of That Clean Life says this about the brand that she and her husband built,
“I love That Clean Life because of the people involved, including our small but mighty team and our amazing members. Everyone is working hard to make this world a healthier and happier place and we love that we can be a part of that.
What makes us different is That Clean Life goes far beyond meal planning. We’re your all-in-one recipe developer, photographer, graphic designer, nutrition calculator, and business coach.
We really, truly care about our member’s success and work hard every day to create amazing tools and resources to support them.”
As a former Holistic Nutritionist, I’ll attest to the fact that That Clean Life goes waaaayyy beyond meal planning. They not only help you create nutrition plans for your clients – but they also help you to run group programs, create juicy lead magnets and grow your business.
FOLLOW That Clean Life on Instagram
Check out my fave all-in-one meal planning software
‘Cuz they’re an entire business building solution!
Why I LOVE their brand
BEST RECIPE POSTS + ON-BRAND IMAGES
FOLLOW Naughty Nutrition on Instagram
Why THEY love their brand
Here’s what nutrition mavens and founders, Jenni & Mirna say about their naughty collaboration,
“We tried to differentiate ourselves right off the bat with our branding ‘naughty’ as it’s a name that definitely sticks out. So, our naughty approach comes in the form of science-based information and being able to still enjoy all of your favourite foods (think chocolate, nachos, pizza, cupcakes…) without guilt, but rather in balance.
We are basically saying ‘F*CK YOU’ to all the B.S. nutrition information, restrictive diets, and food rules! This has been so liberating for us personally and has made it fun to build such a ‘naughty’ brand 🙂
Another thing that makes us stand out from other wellness brands is that we decided we didn’t want to do 1-on-1’s or meal plans, and we didn’t want to just feature recipes or food and nutrition posts.
We wanted to build a well-rounded digital platform that encompasses all of the elements of living a healthy lifestyle with balance (including fitness, sleep, and stress management), alongside promoting the best health and wellness brands out there.”
Why I LOVE her brand
BEST VIDEO CONTENT & STORYTELLING (you’ll see what I mean… keep reading)
FOLLOW Desi~licious RD on Instagram
Why SHE loves her brand
Registered Dietitian Shahzadi Devje says this about Desi~licious RD:
“In an overly saturated market, I find it intriguing that people continue to struggle with so many health issues. Throughout my career, I’ve witnessed that people were either misinformed or didn’t know how to use the information to make positive and sustainable changes to their diet and lifestyle. I could actually feel their pain.
My family (including myself) struggled with chronic diseases, and we were left feeling confused and overwhelmed. Taking the time to understand the pain points of my audience has helped me to create a rather unique brand – one that is caring, authentic and real to me – and to my audience, I believe.
And this is what underpins my day to day activities, in order to package content that’s highly relevant and valuable to my community – whom I cherish.
I think a deep connection with my audience has been key. I make a conscious effort to communicate with honesty. And I’m not shy to be vulnerable. I’d like to think that telling authentic stories is what attracts others to my brand and my values.
Dietitian entrepreneurs, offering a multicultural lens when it comes to healthy eating, are few and far between. There’s a common misconception that one has to sacrifice their cultural cuisine in order to be “healthy”. That’s just not right!
Part of my mission is to dispel the myth that Indian/Pakistani cuisine is ‘unhealthy’.
In my opinion, food isn’t inherently healthy or unhealthy – it’s the habitual food choices that we make over time, that determine how ‘healthy’ our diet is. Through my recipe creations, food photography, and videos I entice my audience with all sorts of South Asian dishes – packed with nutrition and flavour.”
Want to see a great example of branding through storytelling?
Read an incredibly beautiful story – it’s quite unbelievable actually!
Why I LOVE their brand
BEST STORY-BEHIND-THE-BRAND + BEST NATUROPATHIC-FORMULATED SUPPLEMENTS
FOLLOW CanPrev on Instagram
Why THEY love their brand
“Our name CanPrev stands for ‘you can prevent’. However, we like to also say it stands for ‘Canada Prevention’.
Our mission has always been to bring natural medicine mainstream. We are focused on making the best possible natural health products that informed patients and practitioners can use with confidence. Staying true to our mission has helped to create a company and a brand that we are all so proud to work for.
After having breast cancer 3 times, Tanya Salituro still found herself searching for long-term health solutions that were also completely natural. She finally found a better level of health with a team of Naturopathic and Homeopathic Doctors.
Natural health is about the whole person. It goes beyond treating the symptoms. It also strengthens the body, mind & spirit. It leads to stronger people, families, communities, and planet ~ Tanya Salituro, founder @CanPrev Click To Tweet
Potency, purity, and overall quality are number one for CanPrev, but the attention to formulating by local, practicing Naturopathic Doctors and the amount of educational material prepared for those who are driven to help themselves, really makes us unique in the supplement world and how we differentiate ourselves as a health brand.”
Want to know the full story behind the brand that’s all about empowering wellness in communities?
Tanya Salituro founded CanPrev in 2005 to share her passion for natural health during her 3 separate journeys with cancer. Her mission of bringing natural medicine into the mainstream was born.
FROM KRISTA: I wanted to mention something interesting about these 6 health business brands…
When asked which social platform they wanted to include in this round-up, each one said INSTAGRAM. Very insta-resting…
That the most visual content-driven social platform is the number #1 choice of successful brands, knowing they need to get out there, show up, and be way more visible to their target audience. Just sayin’.
Do YOU want to have an instantly recognizable brand
— and want to *wow* your people with it too?Grab the FREE Digital Presence & Brand Audit WORKBOOK for busy Health Pros and action-taking Wellness Entrepreneurs.